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Online Marketing Simplified
1. Welcome! (Release Date: January 15, 2020)
1. Welcome! What You Will Learn In This Course (12:17)
2. Structure of this Course (2:31)
3. Success is 99% Mindset (9:27)
2. Resources (Release Date: Jan 20, 2020)
How to Prepare Your Taxes with Mint (29:39)
Join Our Private Facebook Support Group
Resources: Mindset
Software & Apps I Recommend (Release Date: Feb 7)
3. Branding Yourself & Your Business (Release Date: Feb 5, 2020)
Branding: Who Do You Want to Serve & What Are Their Problems? (11:31)
How to Start Brainstorming Content for Your Audience (15:31)
Choosing a Name & Searching for Trademarks (33:32)
Registering Your Domain Name (4:21)
Setting Up Accounts on Facebook, Instagram & YouTube (4:45)
Creating a Mood Board & Color Palette (30:46)
4. Which Publishing Platforms Should You Be On? (Release Date Jan 22, 2020)
1. Why I Chose These Publishing Platforms (8:24)
5. YouTube (Release Date: Mar 5, 2020)
Why YouTube? (Release Date: Mar 5) (3:52)
YouTube: How Often to Upload (Release Date: Mar 5) (2:37)
How to Write a Video Script (AIDA) (Release Date: Mar 5) (10:38)
How to Record Videos: Equipment Needed (Release Date: Mar 5) (4:43)
Basic Editing (Release Date: Mar 11)
How to Upload Your First YouTube Video (Release Date: Mar 11)
Basic SEO for YouTube (Release Date: Mar 11)
Setting Up Your YouTube Channel (Release Date: Mar 13)
Why You Need to Create Video Thumbnails & How to Do It (Release Date: Mar 13)
Installing & Using TubeBuddy (Release Date: Mar 13)
Engaging in Comments (Release Date: Mar 13)
Creating a Channel Trailer (Release Date: Mar 13)
6. Facebook (Release Date: Mar 16, 2020)
Do You Need a Facebook Page or Group?
Setting Up Your Facebook Page
Setting Up a Facebook Group
What Types of Content Work on Facebook
Why You Should Do Facebook Lives
How to Make a Facebook Live
How to Download Facebook Lives for YouTube
How to Grow Your Facebook Page Audience
How to Schedule Facebook Posts & Stories
How to Increase Engagement on Facebook
7. Instagram (Release Date: Mar 16, 2020)
Setting Up Instagram
What Types of Content Work on Instagram
Creating Carousels on Canva
Creating Stories on Canva
Why I Recommend Planoly
Scheduling Posts & Stories with Planoly
How to Create Hashtag Lists in Planoly
Adding Videos to Stories
Adding Videos to IGTV
How to Increase Engagement on Instagram
Adding Archived Stories to Highlights
Setting Up Linktree
Advanced: Upgrading from Linktree to a Web Page (And Why You Should)
8. Creating a Website & Blogging (Release Date: Mar 23, 2020)
Do You Need a Website or Blog?
WordPress or SquareSpace: Which is Right for You?
Choosing a Website Host
Getting Your Website Up and Running
Do You Need a Logo?
Wordpress Plug-ins: Less is More
Designing a Basic Logo
Wordpress Site Structure: Adding a Menu & Utility Pages
Choosing a Wordpress Theme
Using Wordpress Gutenberg
Should You Use Tags or Categories?
Finding Stock Photos for Blog Posts
How to Size Photos for Blog Posts
Writing Your First Blog Post
Promoting Your Blog Posts
Adding a Shopping Cart to Wordpress with Shopify
9. Basic SEO -- Search Engine Optimization (Release Date: Mar 30, 2020)
How SEO Works in 2020 for Google & YouTube
Creating a List of Questions Your Audience is Asking
Using Keyword Phrases in Your Titles
Using Keyword Phrases in Your Content
SEO Plugins: Yoast for Blogs & TubeBuddy for YouTube
How Engagement Helps SEO
How Site Structure Helps SEO
How Some Topics Hurt SEO & What to Do If You Get Algorithm-Slammed
10. Monetization or Making Money Online (Release Date: April 6, 2020)
When Should You Start Monetizing?
How to Decide What You Want to Sell
Stop Calling It Selling -- Educate & Entertain (AIDA)
The 5 Ways to Make Money Online
Advertising (Paid Ads & Sponsorships): Pros & Cons
Advertising: Getting Started
Marketing Physical Products (Amazon, Etsy, Your Own Shopping Cart): Pros & Cons
Marketing Physical Products: Getting Started
Marketing Digital Products (Ebooks, Online Courses & Membership Sites): Pros & Cons
Marketing Digital Products: Getting Started
Affiliate Marketing: Getting Started
Affiliate Marketing: Pros & Cons
Affiliate Marketing: Getting Started
Network Marketing: Should You Promote More Than One Company?
Network Marketing: How to Choose the Right Company
Network Marketing: Pros & Cons
Network Marketing: Getting Started
11. Funnels & Lead Magnets & Landing Pages, Oh My! (Release Date: April 13 2020)
Why You Need a Marketing Funnel
Why You Need a Lead Magnet
How to Create Your First Lead Magnet
Choosing Landing Page Software: Leadpages, ClickFunnels or OptimizePress
Installing OptimizePress
Creating a Landing Page with OptimizePress
12. Email Marketing & CRM -- Customer Relationship Management (Release Date: April 20, 2020)
Why Email Marketing is Still #1
Why You Need CRM & Marketing Automation
Choosing CRM Software
Why I Recommend ActiveCampaign
Mailchimp: If You Need a Free Solution Just to Get Started
ActiveCampaign: Basic Set Up
Creating a List in ActiveCampaign
Creating a Form in ActiveCampaign
Connecting ActiveCampaign to OptimizePress
How to Use Tags in ActiveCampaign
How to Use a Sales Pipeline in ActiveCampaign
How to Use Lead Scoring in ActiveCampaign
How to Write Emails
Creating Your First Email "Soap Opera Sequence"
Creating Your First Email "Seinfeld Sequence"
Engagement is Everything
Deliverability & How to Incentivize Engagement
13. Publishing Process (Release Date: April 27, 2020)
How to Publish Across Multiple Platforms without Getting Overwhelmed
Creating a Publishing Calendar
14. Business Essentials (Release Date: May 4, 2020)
Why This Is One of the Last Sections
Setting Up a Corporation: Why You Need To Do It
Setting Up a Corporation: LLC or S Corp
Registering a Trademark
Finding an Accountant
How to Delegate Tasks & Hire Help
Deliverability & How to Incentivize Engagement
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