1. Welcome! (Release Date: January 15, 2020)
2. Resources (Release Date: Jan 20, 2020)
3. Branding Yourself & Your Business (Release Date: Feb 5, 2020)
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Branding: Who Do You Want to Serve & What Are Their Problems? (11:31)
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How to Start Brainstorming Content for Your Audience (15:31)
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Choosing a Name & Searching for Trademarks (33:32)
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Registering Your Domain Name (4:21)
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Setting Up Accounts on Facebook, Instagram & YouTube (4:45)
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Creating a Mood Board & Color Palette (30:46)
4. Which Publishing Platforms Should You Be On? (Release Date Jan 22, 2020)
5. YouTube (Release Date: Mar 5, 2020)
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Why YouTube? (Release Date: Mar 5) (3:52)
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YouTube: How Often to Upload (Release Date: Mar 5) (2:37)
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How to Write a Video Script (AIDA) (Release Date: Mar 5) (10:38)
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How to Record Videos: Equipment Needed (Release Date: Mar 5) (4:43)
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Basic Editing (Release Date: Mar 11)
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How to Upload Your First YouTube Video (Release Date: Mar 11)
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Basic SEO for YouTube (Release Date: Mar 11)
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Setting Up Your YouTube Channel (Release Date: Mar 13)
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Why You Need to Create Video Thumbnails & How to Do It (Release Date: Mar 13)
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Installing & Using TubeBuddy (Release Date: Mar 13)
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Engaging in Comments (Release Date: Mar 13)
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Creating a Channel Trailer (Release Date: Mar 13)
6. Facebook (Release Date: Mar 16, 2020)
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Do You Need a Facebook Page or Group?
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Setting Up Your Facebook Page
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Setting Up a Facebook Group
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What Types of Content Work on Facebook
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Why You Should Do Facebook Lives
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How to Make a Facebook Live
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How to Download Facebook Lives for YouTube
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How to Grow Your Facebook Page Audience
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How to Schedule Facebook Posts & Stories
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How to Increase Engagement on Facebook
7. Instagram (Release Date: Mar 16, 2020)
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Setting Up Instagram
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What Types of Content Work on Instagram
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Creating Carousels on Canva
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Creating Stories on Canva
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Why I Recommend Planoly
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Scheduling Posts & Stories with Planoly
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How to Create Hashtag Lists in Planoly
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Adding Videos to Stories
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Adding Videos to IGTV
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How to Increase Engagement on Instagram
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Adding Archived Stories to Highlights
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Setting Up Linktree
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Advanced: Upgrading from Linktree to a Web Page (And Why You Should)
8. Creating a Website & Blogging (Release Date: Mar 23, 2020)
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Do You Need a Website or Blog?
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WordPress or SquareSpace: Which is Right for You?
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Choosing a Website Host
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Getting Your Website Up and Running
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Do You Need a Logo?
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Wordpress Plug-ins: Less is More
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Designing a Basic Logo
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Wordpress Site Structure: Adding a Menu & Utility Pages
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Choosing a Wordpress Theme
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Using Wordpress Gutenberg
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Should You Use Tags or Categories?
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Finding Stock Photos for Blog Posts
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How to Size Photos for Blog Posts
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Writing Your First Blog Post
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Promoting Your Blog Posts
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Adding a Shopping Cart to Wordpress with Shopify
9. Basic SEO -- Search Engine Optimization (Release Date: Mar 30, 2020)
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How SEO Works in 2020 for Google & YouTube
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Creating a List of Questions Your Audience is Asking
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Using Keyword Phrases in Your Titles
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Using Keyword Phrases in Your Content
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SEO Plugins: Yoast for Blogs & TubeBuddy for YouTube
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How Engagement Helps SEO
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How Site Structure Helps SEO
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How Some Topics Hurt SEO & What to Do If You Get Algorithm-Slammed
10. Monetization or Making Money Online (Release Date: April 6, 2020)
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When Should You Start Monetizing?
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How to Decide What You Want to Sell
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Stop Calling It Selling -- Educate & Entertain (AIDA)
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The 5 Ways to Make Money Online
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Advertising (Paid Ads & Sponsorships): Pros & Cons
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Advertising: Getting Started
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Marketing Physical Products (Amazon, Etsy, Your Own Shopping Cart): Pros & Cons
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Marketing Physical Products: Getting Started
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Marketing Digital Products (Ebooks, Online Courses & Membership Sites): Pros & Cons
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Marketing Digital Products: Getting Started
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Affiliate Marketing: Getting Started
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Affiliate Marketing: Pros & Cons
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Affiliate Marketing: Getting Started
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Network Marketing: Should You Promote More Than One Company?
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Network Marketing: How to Choose the Right Company
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Network Marketing: Pros & Cons
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Network Marketing: Getting Started
11. Funnels & Lead Magnets & Landing Pages, Oh My! (Release Date: April 13 2020)
12. Email Marketing & CRM -- Customer Relationship Management (Release Date: April 20, 2020)
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Why Email Marketing is Still #1
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Why You Need CRM & Marketing Automation
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Choosing CRM Software
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Why I Recommend ActiveCampaign
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Mailchimp: If You Need a Free Solution Just to Get Started
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ActiveCampaign: Basic Set Up
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Creating a List in ActiveCampaign
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Creating a Form in ActiveCampaign
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Connecting ActiveCampaign to OptimizePress
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How to Use Tags in ActiveCampaign
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How to Use a Sales Pipeline in ActiveCampaign
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How to Use Lead Scoring in ActiveCampaign
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How to Write Emails
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Creating Your First Email "Soap Opera Sequence"
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Creating Your First Email "Seinfeld Sequence"
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Engagement is Everything
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Deliverability & How to Incentivize Engagement
13. Publishing Process (Release Date: April 27, 2020)
14. Business Essentials (Release Date: May 4, 2020)
